Chapter 1. Managing consumers' negative comments in period of crisis. The case of the the Greek super markets
Chapter 2. Perceived Corporate Social Responsibility and job satisfaction in a port logistics organization
Chapter 3. Emotional exhaustion and perceived Corporate Social Responsibility: A case study of a port logistics organization
Chapter 4. Public Sector Marketing in a period of crisis: perceptions and challenges for the public sector managers
Chapter 5. Consideration of consumer behavior on environmental labeled agrifood products
Chapter 6. Evaluation of the re-use of packaging in the food supply chain
Chapter 7. Public policies and benchmarking in tourism as a key to success for destination
Chapter 8. Customer Relationship Management & Social media in Greek Tourism
Chapter 9. Tourism & Destination Marketing the case of Greece
Chapter 10. Marketing Challenges of Sports Tourism Development in Destinations with Focus on Generation Y and Z
Chapter 11. Local Food and Beverages as a Tool of Destination Marketing
Chapter 12. How to win with the use of creative thinking
the integration of theory and practice in tertiary education
Chapter 13. Ambient media design as a tool of creation of new communication media
Chapter 14. Implementation of current marketing communication tools into practice in the Czech and Slovak republic
Chapter 15. Quo Vadis Advertisement Positives and negatives of current ad
Chapter 16. European Class III Medical Devices: Strategic Considerations for Marketing in the Middle East
Chapter 17. The analysis of the perceived usefulness of online communication tools when searching for SMEs
Chapter 18. An empirical examination of innovation management system and financial performance
Chapter 19. Assessing reputation of an enterprise as a socially responsible organization
Chapter 20. Spontaneous Brand Awareness and Consumer Attitudes to Brands in the Czech Republic and Slovakia
Chapter 21 . A methodological approach for effective and sustainable strategic planning in Independent Authorities: the case of the Hellenic Ombudsman
Chapter 22. Modeling and Simulation of the Strategic Use of the Internet Forum aiming at Business Success of High Technology Companies
Chapter 23. Modeling the Strategy of Digital Communications
Chapter 24. Partial Least Square Modeling Measurement & Technology Evaluation of Exporting Companies
Chapter 25. Hospital Information Systems Planning: Strategic IT Alignment in Healthcare
Chapter 26. Work-related Stress in Public Healthcare: A Case Study in Greece during economic crisis
Chapter 27. Modeling and Simulation of the Strategic Use of Marketing in Search Engines for the Business Success of High Technology Companies
Chapter 28. Modeling and Simulation of the Strategic Use of Social Media Networks in Search Engines for the Business Success of High Technology Companies
Chapter 29. Modelling and simulation of pedestrian behaviour on museum exhibition spaces
Chapter 30. Improving Website Usability and Traffic Based on Users Perceptions and Suggestions. A User-Centered Digital Marketing Approach
Chapter 31. The problems of teaching and learning in a cross-cultural environment.