Marketing and public relations for museums, galleries, cultural and heritage attractions/ Ylva French and Sue Runyard.
2011
AM121 .F74 2011
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Title
Marketing and public relations for museums, galleries, cultural and heritage attractions/ Ylva French and Sue Runyard.
Author
Edition
1st ed.
ISBN
0415610451 (hardback)
041561046X (pbk.)
9780415610469 (pbk. : alk. paper)
9780415610452
0203813758 (electronic bk.)
9780203813751 (electronic bk.)
041561046X (pbk.)
9780415610469 (pbk. : alk. paper)
9780415610452
0203813758 (electronic bk.)
9780203813751 (electronic bk.)
Publication Details
Abingdon, Oxon [U.K.] ; New York, N.Y. : Routledge, 2011.
Language
English
Description
xviii, 365 p. : ill.
Call Number
AM121 .F74 2011
Dewey Decimal Classification
069/.068
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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Table of Contents
pt. 1. Marketing and PR principles for the twenty-first century
pt. 2. From theory into practice
pt. 3. Research and resources.
pt. 2. From theory into practice
pt. 3. Research and resources.