Advertising theory/ edited by Shelly Rodgers and Esther Thorson.
2012
HF5821 .A384 2012
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Details
Title
Advertising theory/ edited by Shelly Rodgers and Esther Thorson.
Edition
1st ed.
ISBN
9780203149546
9780415886611
9780415886628
9781136514876
9780415886611
9780415886628
9781136514876
Publication Details
New York, NY : Routledge, 2012.
Language
English
Description
xxix, 614 p.
Call Number
HF5821 .A384 2012
Dewey Decimal Classification
659.101
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Added Author
Rodgers, Shelly.
Thorson, Esther.
Thorson, Esther.
Series
Routledge communication series.
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