Media audience research : a guide for professionals / Graham Mytton, Peter Diem and Piet Hein van Dam.
2016
P91.3 .M98 2016
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Details
Title
Media audience research : a guide for professionals / Graham Mytton, Peter Diem and Piet Hein van Dam.
Author
Mytton, Graham, author.
Uniform Title
Handbook on radio and television audience research
Edition
Third edition.
ISBN
9789351506430
9789351506447 (electronic book)
9789351506447 (electronic book)
Published
Thousand Oaks, California : SAGE Publications, Incorporated, 2016.
Language
English
Description
1 online resource (298 pages) : illustrations
Call Number
P91.3 .M98 2016
Dewey Decimal Classification
302.2/072
Note
Revision of author's Handbook on radio and television audience research.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
Media audience research : a guide for professionals.
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Online Access
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