Authenticity : building a brand in an insincere age / Mark Toft, Jay Sunny, and Rich Taylor.
Toft, Mark, author.; Sunny, Jay, author.; Taylor, Rich, author.; ProQuest (Firm)
2020
HF5415.1255 .T65 2020
Available Online

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Title Authenticity : building a brand in an insincere age / Mark Toft, Jay Sunny, and Rich Taylor.
Author Toft, Mark, author.
ISBN 9781440873218 (electronic book)
1440873216 (electronic book)
9781440873201
Published Santa Barbara, California : Praeger, an imprint of ABC-CLIO, LLC, [2020]
Language English
Description 1 online resource (xii, 198 pages)
Call Number HF5415.1255 .T65 2020
Dewey Decimal Classification 658.8/27
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users
Reproduction Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description Description based on online resource; title from digital title page (viewed on January 17, 2020).
Added Author Sunny, Jay, author.
Taylor, Rich, author.
Added Corporate Author ProQuest (Firm)
Available in Other Form Authenticity
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Setting the stage
Why authenticity
What authenticity requires
Fixing an inauthentic brand
Breaking bad habits, building better ones
Select profiles in authenticity
Profiles that show the perils of insincerity
Using media authentically
Assessment tools
Closing thoughts.

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