Authenticity : building a brand in an insincere age / Mark Toft, Jay Sunny, and Rich Taylor.
Toft, Mark, author.; Sunny, Jay, author.; Taylor, Rich, author.; ProQuest (Firm)
2020
HF5415.1255 .T65 2020
Available Online

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Title
Authenticity : building a brand in an insincere age / Mark Toft, Jay Sunny, and Rich Taylor.
Author
Toft, Mark, author.
ISBN
9781440873218 (electronic book)
1440873216 (electronic book)
9781440873201
Published
Santa Barbara, California : Praeger, an imprint of ABC-CLIO, LLC, [2020]
Language
English
Description
1 online resource (xii, 198 pages)
Call Number
HF5415.1255 .T65 2020
Dewey Decimal Classification
658.8/27
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on online resource; title from digital title page (viewed on January 17, 2020).
Added Author
Sunny, Jay, author.
Taylor, Rich, author.
Added Corporate Author
ProQuest (Firm)
Available in Other Form
Authenticity
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Setting the stage
Why authenticity
What authenticity requires
Fixing an inauthentic brand
Breaking bad habits, building better ones
Select profiles in authenticity
Profiles that show the perils of insincerity
Using media authentically
Assessment tools
Closing thoughts.

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