The creation of the extraordinary : perspectives on luxury / Hannes Gurzki.
2020
HB841
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Can lend chapters, not whole ebooks
Details
Title
The creation of the extraordinary : perspectives on luxury / Hannes Gurzki.
Author
Gurzki, Hannes.
ISBN
9783658295387 (electronic book)
3658295384 (electronic book)
9783658295370
3658295384 (electronic book)
9783658295370
Published
Wiesbaden : Springer Gabler, 2020.
Language
English
Description
1 online resource (xvii, 246 pages) : illustrations.
Item Number
10.1007/978-3-658-29
Call Number
HB841
Dewey Decimal Classification
338.4/7
658.8
658.8
Summary
Luxury is as old as humankind and has sparked multiple debates throughout of history. In todays consumer society, luxury brands have become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about luxury is missing. Hannes Gurzki provides a broad overview of luxury research, highlights and details important perspectives on luxury, and derives practical guidelines for managers based on research. Thereby the author combines insights from different disciplines, such as philosophy, sociology, psychology, anthropology, cultural studies, economics or management, to broaden and deepen our understanding of luxury and its creation principles. Contents The State of Luxury Research: A Bibliometric Citation Analysis Perspectives on Luxury: An Integrative Model Decoding Luxury Brand Communications Implications for Luxury Brand Management Target Groups Researchers and students of marketing, communications, brand and luxury management Experts of the luxury industry, creative industries, media, consumer goods, and retail The Author Dr. Hannes Gurzki is program director at the European School of Management and Technology in Berlin. He has been working as a strategy consultant for several years. He completed his dissertation with Univ.-Prof. Dr. David M. Woisetschläger at the Institute for Automotive Management and Industrial Production (AIP), Chair of Services Management, at the Technical University Braunschweig.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Series
Gabler research. Applied marketing science.
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Table of Contents
The State of Luxury Research: A Bibliometric Citation Analysis
Perspectives on Luxury: An Integrative Model
Decoding Luxury Brand Communications
Implications for Luxury Brand Management.
Perspectives on Luxury: An Integrative Model
Decoding Luxury Brand Communications
Implications for Luxury Brand Management.