Doing semiotics : a research guide for marketers at the edge of culture / Laura Oswald.
2020
HF5415.123
Linked e-resources
Linked Resource
Online Access
Details
Title
Doing semiotics : a research guide for marketers at the edge of culture / Laura Oswald.
Author
Oswald, Laura, author.
Edition
First edition.
ISBN
9780191861123 (electronic book)
Published
Oxford : Oxford University Press, 2020.
Language
English
Description
1 online resource : illustrations.
Call Number
HF5415.123
Dewey Decimal Classification
658.802
Summary
Using applied semiotics, this text shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers.
Note
Using applied semiotics, this text shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from home page (viewed on July 10, 2020).
Series
Oxford scholarship online.
Available in Other Form
Print version: 9780198822028
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
All Resources