The reputable firm : how digitalization of communication is revolutionizing reputation management / Pekka Aula, Jouni Heinonen.
Aula, Pekka, author.; Heinonen, Jouni, author.
2016
HD59.2 .A95 2016eb
Available Online

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Title The reputable firm : how digitalization of communication is revolutionizing reputation management / Pekka Aula, Jouni Heinonen.
Author Aula, Pekka, author.
ISBN 9783319220086 (electronic book)
331922008X (electronic book)
9783319220079
3319220071
DOI https://doi.org/10.1007/978-3-319-22008-6
Published Cham : Springer, 2016.
Language English
Description 1 online resource
Other Standard Identifiers 10.1007/978-3-319-22008-6 doi
Call Number HD59.2 .A95 2016eb
Dewey Decimal Classification 659.2
Summary This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution, and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'être, and a guarantor of trust.
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Source of Description Online resource; title from PDF title page (viewed October 29, 2015).
Added Author Heinonen, Jouni, author.
Series Management for professionals.
Available in Other Form Reputable firm.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Reputation
Digital Revolution of Communication
Towards an Accountable Firm
The Power of Corporate Purpose
Extended Culture
Stakeholders Revised
Risk of Risks
Evidence-Based Reputation Management
The Reputable Firm.

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