The reputable firm : how digitalization of communication is revolutionizing reputation management / Pekka Aula, Jouni Heinonen.
Aula, Pekka, author.; Heinonen, Jouni, author.
2016
HD59.2 .A95 2016eb
Available Online

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Online Access
Concurrent users
Unlimited
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Authorized users
Document Delivery Supplied
Can lend chapters, not whole ebooks

Details

Title
The reputable firm : how digitalization of communication is revolutionizing reputation management / Pekka Aula, Jouni Heinonen.
Author
Aula, Pekka, author.
ISBN
9783319220086 (electronic book)
331922008X (electronic book)
9783319220079
3319220071
DOI
https://doi.org/10.1007/978-3-319-22008-6
Published
Cham : Springer, 2016.
Language
English
Description
1 online resource
Item Number
10.1007/978-3-319-22008-6 doi
Call Number
HD59.2 .A95 2016eb
Dewey Decimal Classification
659.2
Summary
This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution, and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'être, and a guarantor of trust.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Digital File Characteristics
text file PDF
Source of Description
Online resource; title from PDF title page (viewed October 29, 2015).
Added Author
Heinonen, Jouni, author.
Series
Management for professionals.
Available in Other Form
Reputable firm.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
Reputation
Digital Revolution of Communication
Towards an Accountable Firm
The Power of Corporate Purpose
Extended Culture
Stakeholders Revised
Risk of Risks
Evidence-Based Reputation Management
The Reputable Firm.

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