Belief systems, religion, and behavioral economics : marketing in multicultural environments / Elizabeth A. Minton and Lynn R. Kahle.
Minton, Elizabeth A., author.; Kahle, Lynn R., author.
2014
HB72 .M553 2014
Available Online

Linked e-resources

Linked Resource Online Access

Details

Title Belief systems, religion, and behavioral economics : marketing in multicultural environments / Elizabeth A. Minton and Lynn R. Kahle.
Author Minton, Elizabeth A., author.
Edition First edition.
ISBN 9781606497043 (paperback)
9781606497050 (electronic bk.)
Published New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Language English
Description 1 online resource (xii, 143 pages)
Call Number HB72 .M553 2014
Dewey Decimal Classification 174
Summary Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior.
Note Part of: 2014 digital library.
Bibliography, etc. Note Includes bibliographical references (pages 123-135) and index.
Access Note Access limited to authorized users.
Source of Description Title from PDF title page (viewed on January 3, 2014).
Added Author Kahle, Lynn R., author.
Series 2014 digital library.
Economics collection. 2163-7628.
Available in Other Form Print version: 9781606497043
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Preface
1. Behavioral economics and belief systems
2. Demystifying belief systems
3. Belief systems of the western world & interpretations for behavioral economics
4. Belief systems of the eastern world & interpretations for behavioral economics
5. The disconnect between belief systems and behavioral economics
6. Comparing belief systems: influences on behavioral economics
7. Comparing belief systems: influences on consumers
8. Managerial implications for businesses
9. Cases
10. Conclusion
Appendix
Notes
References
Index.

Browse Subjects

Show more subjects...

Statistics

from
to
Export