Belief systems, religion, and behavioral economics : marketing in multicultural environments / Elizabeth A. Minton and Lynn R. Kahle.
Minton, Elizabeth A., author.; Kahle, Lynn R., author.
2014
HB72 .M553 2014
Available Online

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Title
Belief systems, religion, and behavioral economics : marketing in multicultural environments / Elizabeth A. Minton and Lynn R. Kahle.
Author
Minton, Elizabeth A., author.
Edition
First edition.
ISBN
9781606497043 (paperback)
9781606497050 (electronic bk.)
Published
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Language
English
Description
1 online resource (xii, 143 pages)
Call Number
HB72 .M553 2014
Dewey Decimal Classification
174
Summary
Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior.
Note
Part of: 2014 digital library.
Bibliography, etc. Note
Includes bibliographical references (pages 123-135) and index.
Access Note
Access limited to authorized users.
Source of Description
Title from PDF title page (viewed on January 3, 2014).
Added Author
Kahle, Lynn R., author.
Series
2014 digital library.
Economics collection. 2163-7628.
Available in Other Form
Print version: 9781606497043
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
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Preface
1. Behavioral economics and belief systems
2. Demystifying belief systems
3. Belief systems of the western world & interpretations for behavioral economics
4. Belief systems of the eastern world & interpretations for behavioral economics
5. The disconnect between belief systems and behavioral economics
6. Comparing belief systems: influences on behavioral economics
7. Comparing belief systems: influences on consumers
8. Managerial implications for businesses
9. Cases
10. Conclusion
Appendix
Notes
References
Index.

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