Marketing English books, 1476-1550 : how printers changed reading / Alexandra da Costa.
2020
Z291.3
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Details
Title
Marketing English books, 1476-1550 : how printers changed reading / Alexandra da Costa.
Edition
First edition.
ISBN
9780191904011 (electronic book)
Published
Oxford : Oxford University Press, 2020.
Language
English
Description
1 online resource (288 pages) : illustrations.
Call Number
Z291.3
Dewey Decimal Classification
381.4500209409024
Summary
This work explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in 16th-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.
Note
This work explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in 16th-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from home page (viewed on September 25, 2020).
Series
Oxford studies in medieval literature and culture.
Oxford scholarship online.
Oxford scholarship online.
Available in Other Form
Print version: 9780198847588
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