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1.	Identity-Based Brand Management : Fundamentals-Strategy-Implementation-Controlling / by Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, [...] Burmann, Christoph, author.; Riley, Nicola-Maria, author.; Halaszovich, Tilo, author[...] Wiesbaden : Springer Fachmedien Wiesbaden, 2017. HF5410-5417.5 \| View e-resource \| Available Online \| Detailed record - Similar records
2.	Competitive strategy for media firms: strategic and brand management in changing media markets / Sylvia M. Chan-Olmsted. Chan-Olmsted, Sylvia M. Mahwah, N.J. : L. Erlbaum Associates, 2005. HE8689.4 .C43 2005 \| View e-resource \| Available Online \| Detailed record - Similar records
3.	Globalization, culture, and branding [electronic resource] : how to leverage cultural equity for building iconic brands in the era of globalizati[...] Torelli, Carlos J., author. New York City, New York : Palgrave Macmillan, 2013. HF5415.1255 .T67 2013eb \| View e-resource \| Available Online \| Detailed record - Similar records
4.	Designing B2B brands: lessons from Deloitte and 182,000 brand managers / Carlos Martinez Onaindia & Brian Resnick. Martinez Onaindia, Carlos.; Resnick, Brian, 1974- Hoboken, N.J. : Wiley, c2013. HF5415.1255 .M37 2013 \| View e-resource \| Available Online \| Detailed record - Similar records
5.	Methods for assessing brand value: a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / Tatiana Soto J. J., Tatiana Soto. Hamburg : Diplomica Verlag, 2008. HD69.B7 J7 2008 \| View e-resource \| Available Online \| Detailed record - Similar records
6.	Cadbury's purple reign: the story behind chocolate's best-loved brand / John Bradley. Bradley, John. Chichester, England ; Hoboken, NJ : John Wiley, 2008. TX767.C5 B73 2008 \| View e-resource \| Available Online \| Detailed record - Similar records
7.	Brand new China: advertising, media, and commercial culture / Jing Wang. Wang, Jing, 1950- Cambridge, Mass. : Harvard University Press, 2008. HF5813.C5 W37 2008 \| View e-resource \| Available Online \| Detailed record - Similar records
8.	The business of brands/ by Jon Miller & David Muir. Miller, Jon, 1971-; Muir, David, 1971- Chichester, England ; Hoboken, N.J. : Wiley, c2004. HD69.B7 M55 2004 \| View e-resource \| Available Online \| Detailed record - Similar records
9.	Brand stretch: why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor. Taylor, David, 1964- Chichester, England ; Hoboken, NJ : J. Wiley, c2004. HD69.B7 T393 2004 \| View e-resource \| Available Online \| Detailed record - Similar records
10.	Corporate cultures and global brands/ edited by Albrecht Rothacher. Rothacher, Albrecht. Hackensack, New Jersey : World Scientific Pub., c2004. HD69.B7 C63 2004 \| View e-resource \| Available Online \| Detailed record - Similar records

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