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1.	Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [et al.]. Farris, Paul W. Upper Saddle River, N.J. : Wharton School Pub., c2006. HF5415.2 .M35543 2006 \| Map It \| Detailed record - Similar records
2.	Getting Multi-Channel Distribution Right. Ailawadi, Kusum L.; Farris, Paul W.; ProQuest (Firm) Newark : John Wiley & Sons, Incorporated, 2020. View e-resource \| Available Online \| Detailed record - Similar records
3.	Getting multi-channel distribution right / Kusum L. Ailawadi, Paul W. Farris. Ailawadi, Kusum L., author.; Farris, Paul W., author. Hoboken, NJ : John Wiley & Sons, Inc., [2020] ©2020 HF5415.1 .A353 2020 \| View e-resource \| Available Online \| Detailed record - Similar records
4.	Marketing analytics : essential tools for data-driven decisions / Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox. Venkatesan, Rajkumar, author.; Farris, Paul W., author.; Wilcox, Ronald T., author.; P[...] Charlottesville : Darden Business Publishing, University of Virginia Press, 2021. HF5415.127 .V45 2021 \| View e-resource \| Available Online \| Detailed record - Similar records
5.	Profit impact of marketing strategy project : retrospect and prospects / edited by Paul W. Farris and Michael J. Moore. Farris, Paul W.; Moore, Michael J., 1953-; Buzzell, Robert D. (Robert Dow), 1933- New York : Cambridge University Press, 2004. HF5415.13 .P76 2004 \| Map It \| Detailed record - Similar records

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