Marketing analytics : essential tools for data-driven decisions / Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox.
2021
HF5415.127 .V45 2021
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Details
Title
Marketing analytics : essential tools for data-driven decisions / Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox.
ISBN
9780813945163 (electronic book)
081394516X (electronic book)
9780813945156
081394516X (electronic book)
9780813945156
Published
Charlottesville : Darden Business Publishing, University of Virginia Press, 2021.
Language
English
Description
1 online resource.
Call Number
HF5415.127 .V45 2021
Dewey Decimal Classification
658.8/3
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Vendor-supplied metadata.
Added Author
Farris, Paul W., author.
Wilcox, Ronald T., author.
Wilcox, Ronald T., author.
Added Corporate Author
ProQuest (Firm)
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Online Access
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Table of Contents
Resource Allocation
Cluster Analysis
Conjoint Analysis
Linear Regression
Customer Lifetime Value
Marketing Experiments
Paid Search Advertising
Text Analytics
Logistic Regression
Recommendation Systems
Automation of Marketing Models
Implementing Marketing Analytics.
Cluster Analysis
Conjoint Analysis
Linear Regression
Customer Lifetime Value
Marketing Experiments
Paid Search Advertising
Text Analytics
Logistic Regression
Recommendation Systems
Automation of Marketing Models
Implementing Marketing Analytics.