Dictionary of marketing communications/ Norman A. Govoni.
2004
HF5412 .G68 2004
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Details
Title
Dictionary of marketing communications/ Norman A. Govoni.
Author
Govoni, Norman A. P.
ISBN
0761927700 (hard)
0761927719 (paper)
9780761927709
9781452262956 (ebook)
0761927719 (paper)
9780761927709
9781452262956 (ebook)
Publication Details
Thousand Oaks, Calif. : Sage, c2004.
Language
English
Description
v, 249 p.
Call Number
HF5412 .G68 2004
Bibliography, etc. Note
Includes bibliographical references (p. 245-247).
Access Note
Access limited to authorized users.
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