Dictionary of marketing communications/: Norman A. Govoni.

Dictionary of marketing communications/ Norman A. Govoni.

Govoni, Norman A. P.

2004

HF5412 .G68 2004

Formats

Linked Resource

Title

Dictionary of marketing communications/ Norman A. Govoni.

Author

ISBN

0761927700 (hard)
0761927719 (paper)
9780761927709
9781452262956 (ebook)

Publication Details

Thousand Oaks, Calif. : Sage, c2004.

Language

English

Description

v, 249 p.

Call Number

HF5412 .G68 2004

Bibliography, etc. Note

Includes bibliographical references (p. 245-247).

Access Note

Access limited to authorized users.

Linked Resources

Record Appears in