Designing health communication campaigns : what works? / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory.
Backer, Thomas E.; Rogers, Everett M.; Sopory, Pradeep.
1992
RA440.55 .B33 1992
Available Online

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Title Designing health communication campaigns : what works? / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory.
Author Backer, Thomas E.
ISBN 0803943318
0803943326 (pbk.)
9780803943322
9781452252704 (e-book)
Published Newbury Park, California : Sage, [1992]
Copyright ©1992
Language English
Description 1 online resource (199 pages) : illustrations
Call Number RA440.55 .B33 1992
Dewey Decimal Classification 362.1/014
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Author Rogers, Everett M.
Sopory, Pradeep.
Available in Other Form Designing health communication campaigns : what works?.
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Record Appears in Online Resources > Ebooks
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part one. Overview
part two. Generalizations about health communication campaigns
part three. Interviews with campaign designers/experts
part four. Implications and future directions.

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