Kellogg on branding in a hyper-connected world /: edited by Alice M. Tybout, Tim Calkins.

Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout, Tim Calkins.

2019

HD69.B7 .K455 2019

Formats

Linked Resource

Title

Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout, Tim Calkins.

ISBN

9781119533184
9781119533283 (electronic bk.)
9781119533290 (electronic bk.)

Published

Hoboken, New Jersey : Wiley, [2019]

Copyright

Language

English

Description

1 online resource (369 pages)

Call Number

HD69.B7 .K455 2019

Dewey Decimal Classification

658.8/27

Note

Includes index.

Access Note

Access limited to authorized users.

Source of Description

Description based on print version record.

Added Author

Available in Other Form

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