The future of service post-COVID-19 pandemic. Volume 2, Transformation of services marketing / Jungwoo Lee, Spring H. Han, editors.
Lee, Jungwoo, editor.; Han, Spring H., editor.
2021
HD9980.5 .L44 2021
Available Online

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Title The future of service post-COVID-19 pandemic. Volume 2, Transformation of services marketing / Jungwoo Lee, Spring H. Han, editors.
ISBN 9789813341340 (electronic bk.)
9813341343 (electronic bk.)
9789813341333
9813341335
DOI https://doi.org/10.1007/978-981-33-4134-0
Published Singapore : Springer, [2021]
Language English
Description 1 online resource (269 pages)
Other Standard Identifiers 10.1007/978-981-33-4134-0 doi
Call Number HD9980.5 .L44 2021
Dewey Decimal Classification 658
Summary This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.
Access Note Access limited to authorized users.
Digital File Characteristics text file
PDF
Source of Description Description based on print version record.
Added Author Lee, Jungwoo, editor.
Han, Spring H., editor.
Series ICT and evolution of work.
Available in Other Form Future of Service Post-COVID-19 Pandemic, Volume 2.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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