The future of service post-COVID-19 pandemic. Volume 2, Transformation of services marketing / Jungwoo Lee, Spring H. Han, editors.
Lee, Jungwoo, editor.; Han, Spring H., editor.
2021
HD9980.5 .L44 2021
Available Online

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Title
The future of service post-COVID-19 pandemic. Volume 2, Transformation of services marketing / Jungwoo Lee, Spring H. Han, editors.
ISBN
9789813341340 (electronic bk.)
9813341343 (electronic bk.)
9789813341333
9813341335
DOI
https://doi.org/10.1007/978-981-33-4134-0
Published
Singapore : Springer, [2021]
Language
English
Description
1 online resource (269 pages)
Item Number
10.1007/978-981-33-4134-0 doi
Call Number
HD9980.5 .L44 2021
Dewey Decimal Classification
658
Summary
This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.
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Access limited to authorized users.
Digital File Characteristics
text file
PDF
Source of Description
Description based on print version record.
Added Author
Lee, Jungwoo, editor.
Han, Spring H., editor.
Series
ICT and evolution of work.
Available in Other Form
Future of Service Post-COVID-19 Pandemic, Volume 2.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
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Impact of COVID-19 on People-processing vs. Information-processing Services: Case of Food Service and Banking Industries
Building Agility in Service SMEs for Post-Pandemic Era
Service Lessons During COVID-19: The Case of Food Trucks.

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