Through a lens of scarcity : health communication in a low-income context / Hanna Luetke Lanfer.
2021
R118
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Title
Through a lens of scarcity : health communication in a low-income context / Hanna Luetke Lanfer.
Author
Lanfer, Hanna Luetke.
ISBN
9783658349141 (electronic bk.)
365834914X (electronic bk.)
3658349131
9783658349134
365834914X (electronic bk.)
3658349131
9783658349134
Imprint
Weisbaden, Germany : Springer VS, 2021.
Language
English
Description
1 online resource
Other Standard Identifiers
10.1007/978-3-658-34914-1 doi
Call Number
R118
Dewey Decimal Classification
610.7
Summary
The conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on health-related behaviours and health campaigns. The research design includes two studies conducted in Sierra Leone. Study 1 triangulated three qualitative methods to explore past and current health communication practice in Sierra Leone. Study 2 is a mixed-methods field experiment on handwashing which explored the effects of different campaign strategies. Results show that a community-based participatory approach with the inclusion of local leaders as health messengers was associated with higher chances of behaviour change than a non-treated setting. Further pathways for context-sensitive approaches for deprived audiences are suggested. About the author Hanna Luetke Lanfer holds an MA in Journalism (University of Groningen, Netherlands) and a Ph. D. in Health Communication from Erfurt University (Germany) with field studies conducted in Sierra Leone.
Bibliography, etc. Note
Includes bibliographical references.
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Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed September 20, 2021).
Series
Gesundheit und Gesellschaft (Wiesbaden, Germany), 2626-6180
Available in Other Form
Print version: 9783658349134
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Table of Contents
Introduction
Strategic communication
Scarcity
Integrating poverty influences into communication campaign development
Sierra Leone
A qualitative study on health communication in a low-income context (Study 1)
Field experiment of a communication campaign on hand hygiene (Study 2)
Conclusion.
Strategic communication
Scarcity
Integrating poverty influences into communication campaign development
Sierra Leone
A qualitative study on health communication in a low-income context (Study 1)
Field experiment of a communication campaign on hand hygiene (Study 2)
Conclusion.