Unlimited

Authorized users

Can lend chapters, not whole ebooks

Through a lens of scarcity : health communication in a low-income context / Hanna Luetke Lanfer.

9783658349141 (electronic bk.)
365834914X (electronic bk.)
3658349131
9783658349134

Weisbaden, Germany : Springer VS, 2021.

English

1 online resource

10.1007/978-3-658-34914-1 doi

R118

610.7

The conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on health-related behaviours and health campaigns. The research design includes two studies conducted in Sierra Leone. Study 1 triangulated three qualitative methods to explore past and current health communication practice in Sierra Leone. Study 2 is a mixed-methods field experiment on handwashing which explored the effects of different campaign strategies. Results show that a community-based participatory approach with the inclusion of local leaders as health messengers was associated with higher chances of behaviour change than a non-treated setting. Further pathways for context-sensitive approaches for deprived audiences are suggested. About the author Hanna Luetke Lanfer holds an MA in Journalism (University of Groningen, Netherlands) and a Ph. D. in Health Communication from Erfurt University (Germany) with field studies conducted in Sierra Leone.

Includes bibliographical references.

Access limited to authorized users.

Online resource; title from PDF title page (SpringerLink, viewed September 20, 2021).

Gesundheit und Gesellschaft (Wiesbaden, Germany), 2626-6180

Print version: 9783658349134

Online Resources > Ebooks
All Resources