When MBAs rule the newsroom : how the marketers and managers are reshaping today's media / Doug Underwood.
1993
PN4734 .U63 1993 (Mapit)
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Details
Title
When MBAs rule the newsroom : how the marketers and managers are reshaping today's media / Doug Underwood.
Author
Underwood, Doug.
ISBN
0231080484 (alk. paper)
Publication Details
New York : Columbia University Press, c1993.
Language
English
Description
xix, 259 p. : ill. ; 24 cm.
Call Number
PN4734 .U63 1993
Dewey Decimal Classification
070.4/068/8
Bibliography, etc. Note
Includes bibliographical references and index.
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