Creating the corporate soul : the rise of public relations and corporate imagery in American big business / Roland Marchand.
1998
HD59.2 .M368 1998 (Mapit)
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Details
Title
Creating the corporate soul : the rise of public relations and corporate imagery in American big business / Roland Marchand.
Author
ISBN
0520087194 (alk. paper)
Publication Details
Berkeley : University of California Press, c1998.
Language
English
Description
xi, 461 p. : ill. (some col.) ; 27 cm.
Call Number
HD59.2 .M368 1998
Dewey Decimal Classification
659.2/85
Bibliography, etc. Note
Includes bibliographical references (p. 369-440) and index.
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