Loyalty.com : customer relationship management in the new era of Internet marketing / Frederick Newell.
2000
HF5415.1265 .N495 2000 (Mapit)
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Details
Title
Loyalty.com : customer relationship management in the new era of Internet marketing / Frederick Newell.
Author
Newell, Frederick, 1926-
ISBN
0071357750
Publication Details
New York : McGraw-Hill, c2000.
Language
English
Description
xx, 325 p. ; 24 cm.
Call Number
HF5415.1265 .N495 2000
Dewey Decimal Classification
658.8/4
Bibliography, etc. Note
Includes bibliographical references (p. 306-317) and index.
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