Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas.
2001
HF5415.55 .B585 2001 (Mapit)
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Details
Title
Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas.
Author
Blattberg, Robert C., 1942-
ISBN
0875847641 (alk. paper)
Publication Details
Boston, Mass. : Harvard Business School Press, c2001.
Language
English
Description
xix, 228 p. : ill. ; 25 cm.
Call Number
HF5415.55 .B585 2001
Dewey Decimal Classification
658.8/12
Note
Includes bibliographical references and index.
Added Author
Getz, Gary, 1955-
Thomas, Jacquelyn S., 1969-
Thomas, Jacquelyn S., 1969-
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