Marketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee.
2002
HF5415 .K6313 2002 (Mapit)
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Title
Marketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee.
Author
ISBN
1578516005 (alk. paper)
Publication Details
Boston, Mass. : Harvard Business School Press, c2002.
Language
English
Description
xii, 193 p. : ill. ; 24 cm.
Call Number
HF5415 .K6313 2002
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references (p. 167-180) and index.
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