Will & vision : how latecomers grow to dominate markets / Gerard J. Tellis and Peter N. Golder.
2002
HF5415.1 .T45 2002 (Mapit)
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Title
Will & vision : how latecomers grow to dominate markets / Gerard J. Tellis and Peter N. Golder.
Author
ISBN
007137549X (alk. paper)
Publication Details
New York : McGraw-Hill, c2002.
Language
English
Description
xv, 340 p. : ill. ; 24 cm.
Call Number
HF5415.1 .T45 2002
Dewey Decimal Classification
658.8/00973
Bibliography, etc. Note
Includes bibliographical references (p. [315]-330) and index.
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