How customers think : essential insights into the mind of the market / Gerald Zaltman.
Zaltman, Gerald.
2003
HF5415.32 .Z35 2003 (Mapit)
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Title How customers think : essential insights into the mind of the market / Gerald Zaltman.
Author Zaltman, Gerald.
ISBN 1578518261 (alk. paper)
Imprint Boston, Mass. : Harvard Business School Press, c2003.
Language English
Description xxii, 323 p. : ill. ; 25 cm.
Call Number HF5415.32 .Z35 2003
Dewey Decimal Classification 658.8/342
Bibliography, etc. Note Includes bibliographical references (p. 291-310) and index.
Record Appears in On-Campus Resources > Books
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