Managing customer value : essentials of product quality, customer service, and price decisions / Bill Dodds.
2003
HF5415.157 .D63 2003 (Mapit)
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Details
Title
Managing customer value : essentials of product quality, customer service, and price decisions / Bill Dodds.
Author
Dodds, Bill.
ISBN
0761826319 (pbk. : alk. paper)
Publication Details
Lanham, Md. : University Press of America, c2003.
Language
English
Description
viii, 345 p. : ill. ; 23 cm.
Call Number
HF5415.157 .D63 2003
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references.
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