Creating brand loyalty [electronic resource] : the management of power positioning and really great advertising / Richard D. Czerniawski, Michael W. Maloney.
1999
HF6161.B4 C94 1999eb
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Details
Title
Creating brand loyalty [electronic resource] : the management of power positioning and really great advertising / Richard D. Czerniawski, Michael W. Maloney.
Author
Czerniawski, Richard D.
ISBN
0814424074 (electronic bk.)
Publication Details
New York : AMACOM, c1999.
Language
English
Description
1 online resource (xxi, 298 p.) : ill.
Call Number
HF6161.B4 C94 1999eb
Dewey Decimal Classification
658.8/343
Note
Includes index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Maloney, Michael W.
Available in Other Form
Creating brand loyalty.
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