Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson.
2004
HF5415.1 .N86 2004 (Mapit)
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Details
Title
Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson.
Author
Nunes, Paul, 1963-
ISBN
1591391962
Publication Details
Boston, Mass. : Harvard Business School Press, c2004.
Language
English
Description
xvii, 269 p. : ill. ; 24 cm.
Call Number
HF5415.1 .N86 2004
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references (p. [235]-253) and index.
Added Author
Johnson, Brian, 1960-
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