Loyalty myths : hyped strategies that will put you out of business--and proven tactics that really work / Timothy L. Keiningham ... [et al.].
Keiningham, Timothy L.
2005
HF5415.525 .L695 2005 (Mapit)
Available at General Collection

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Title Loyalty myths : hyped strategies that will put you out of business--and proven tactics that really work / Timothy L. Keiningham ... [et al.].
ISBN 0471743151
Imprint Hoboken, N.J. : John Wiley & Sons, c2005.
Language English
Description xvii, 254 p. : ill. ; 24 cm.
Other Standard Identifiers 9780471743156
Call Number HF5415.525 .L695 2005
Dewey Decimal Classification 658.8/343
Bibliography, etc. Note Includes bibliographical references (p. 233-248) and index.
Added Author Keiningham, Timothy L.
Record Appears in On-Campus Resources > Books
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