Items
Details
Table of Contents
Appealing to hopes and fears
The art and science of campaigning
The political psychology of emotional appeals
Emotion and the motivational power of campaign ads
Emotion and the persuasive power of campaign ads
Emotional appeals in ad campaigns
Hearts and minds : rethinking the role of emotion in political life.
The art and science of campaigning
The political psychology of emotional appeals
Emotion and the motivational power of campaign ads
Emotion and the persuasive power of campaign ads
Emotional appeals in ad campaigns
Hearts and minds : rethinking the role of emotion in political life.