Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States :: case studies /: by Joseph P. Helgert.

Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies / by Joseph P. Helgert.

Helgert, Joseph P.

2005

HF5813.J3 H45 2005 (Mapit)

Available at General Collection

Formats

Title

Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies / by Joseph P. Helgert.

Author

ISBN

0773459049
9780773459045

Publication Details

Lewiston, N.Y. : Edwin Mellen Press, 2005.

Language

English

Description

v, 142 p. : ill. ; 24 cm.

Call Number

HF5813.J3 H45 2005

Dewey Decimal Classification

659.10952

Bibliography, etc. Note

Includes bibliographical references (p. 133-136) and index.

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