Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.
Springer, Paul.
2007
HF5823 .S76 2007 (Mapit)
Available at General Collection

Items

Details

Title Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.
Author Springer, Paul.
ISBN 9780749449360
0749449365
Publication Details London ; Philadelphia : Kogan Page, c2007.
Language English
Description xviii, 379 p. : ill. ; 25 cm.
Call Number HF5823 .S76 2007
Dewey Decimal Classification 659.1/13
Bibliography, etc. Note Includes bibliographical references (p. [363]-367) and index.
Linked Resources Table of contents only
Publisher description
Record Appears in On-Campus Resources > Books
All Resources
Rethinking mass media
Widening formats
Events-driven
Shaping product experiences
Digital persuasion
Online spaces
The new media landscape
The new job landscape
Closer
Where advertising stops...and marketing begins.

Browse Subjects

Show more subjects...

Statistics

from
to
Export