Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri.
Vinjamuri, David, 1964-
2008
HF5415.1255 .V56 2008 (Mapit)
Available at General Collection

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Title
Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri.
Author
Vinjamuri, David, 1964-
ISBN
9780470165065
0470165065
Publication Details
Hoboken, N.J. : John Wiley & Sons, c2008.
Language
English
Description
xii, 212 p. ; 24 cm.
Call Number
HF5415.1255 .V56 2008
Dewey Decimal Classification
658.8/27
Note
Includes index.
Available in Other Form
Accidental branding.
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What is an accidental brand?
The accidental brand-builder in you
The storyteller: John Peterman (J. Peterman)
The contrarian: Craig Newmark (craigslist)
The tinkerer: Gary Erickson (Clif Bar)
The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving)
The pugilist: Gert Boyle (Columbia Sportswear)
The perfectionist: Julie Aigner-Clark (Baby Einstein)
The anarchist: Roxanne Quimby (Burt's Bees)
Afterword.

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