Humor in the advertising business :: theory, practice, and wit /: Fred K. Beard.

Humor in the advertising business : theory, practice, and wit / Fred K. Beard.

Beard, Fred K., 1957-

2008

HF5821 .B37 2008 (Mapit)

Available at General Collection

Formats

Title Humor in the advertising business : theory, practice, and wit / Fred K. Beard.

ISBN 9780742554269 (pbk. : alk. paper)
0742554260 (pbk. : alk. paper)
9780742554252 (alk. paper)
0742554252 (alk. paper)

Publication Details Lanham : Rowman & Littlefield, c2008.

Language English

Description xiv, 205 p. : ill. ; 23 cm.

Call Number HF5821 .B37 2008

Dewey Decimal Classification 659.1

Bibliography, etc. Note Includes bibliographical references (p. 183-188) and index.

Linked Resources Table of contents only