Malcolm McDonald on marketing planning : understanding marketing plans and strategy / Malcolm McDonald.
2008
HF5415.13 .M369157 2008 (Mapit)
Available at General Collection
Items
Details
Title
Malcolm McDonald on marketing planning : understanding marketing plans and strategy / Malcolm McDonald.
Author
McDonald, Malcolm.
Uniform Title
How come your marketing plans aren't working?
ISBN
9780749451493 (pbk.)
0749451491 (pbk.)
0749451491 (pbk.)
Publication Details
London : Philadelphia : Kogan Page, 2008.
Language
English
Description
x, 197 p. : ill. ; 22 cm.
Call Number
HF5415.13 .M369157 2008
Dewey Decimal Classification
658.8/02
Bibliography, etc. Note
Includes bibliographical references and index.
Linked Resources
Table of contents
Record Appears in
On-Campus Resources > Books
All Resources
All Resources