Marketing to moviegoers : a handbook of strategies and tactics / Robert Marich.
Marich, Robert.
2009
PN1995.9.M29 M37 2009 (Mapit)
Available at General Collection

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Title Marketing to moviegoers : a handbook of strategies and tactics / Robert Marich.
Author Marich, Robert.
Edition 2nd ed.
ISBN 9780809328840 (pbk. : alk. paper)
0809328844 (pbk. : alk. paper)
Imprint Carbondale : Southern Illinois University Press, c2009.
Language English
Description xii, 318 p. : ill. ; 24 cm.
Call Number PN1995.9.M29 M37 2009
Dewey Decimal Classification 791.43/068/8
Note Includes index.
Linked Resources Table of contents only
Record Appears in On-Campus Resources > Books
All Resources
Creative strategy
Market research
Paid media advertising
Promotional tie-ins and product placement
Licensed merchandise
Publicity
Distribution to theaters
Exhibition
Major studios
Independent distributors
Foreign-language films
Prints and advertising funds.

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