Marketing to moviegoers : a handbook of strategies and tactics / Robert Marich.
Marich, Robert.
2009
PN1995.9.M29 M37 2009 (Mapit)
Available at General Collection

Items

Details

Title
Marketing to moviegoers : a handbook of strategies and tactics / Robert Marich.
Author
Marich, Robert.
Edition
2nd ed.
ISBN
9780809328840 (pbk. : alk. paper)
0809328844 (pbk. : alk. paper)
Publication Details
Carbondale : Southern Illinois University Press, c2009.
Language
English
Description
xii, 318 p. : ill. ; 24 cm.
Call Number
PN1995.9.M29 M37 2009
Dewey Decimal Classification
791.43/068/8
Note
Includes index.
Linked Resources
Table of contents only
Record Appears in
On-Campus Resources > Books
All Resources
Creative strategy
Market research
Paid media advertising
Promotional tie-ins and product placement
Licensed merchandise
Publicity
Distribution to theaters
Exhibition
Major studios
Independent distributors
Foreign-language films
Prints and advertising funds.

Browse Subjects

Show more subjects...

Statistics

from
to
Export