America brushes up : the use and marketing of toothpaste and toothbrushes in the twentieth century / Kerry Segrave.
2010
RK61 .S44 2010 (Mapit)
Available at General Collection
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Details
Title
America brushes up : the use and marketing of toothpaste and toothbrushes in the twentieth century / Kerry Segrave.
Author
Segrave, Kerry, 1944-
ISBN
9780786447541 (pbk. : alk. paper)
0786447540 (pbk. : alk. paper)
0786447540 (pbk. : alk. paper)
Publication Details
Jefferson, N.C. : McFarland & Co., c2010.
Language
English
Description
vii, 230 p. : ill. ; 23 cm.
Call Number
RK61 .S44 2010
Dewey Decimal Classification
617.6/010688
Summary
"The history of toothpaste has long been a testament to the power of false and misleading advertising. Interrupting this steady flow of hyperbole was the one true wonder ingredient: Fluoride, which enabled Crest to predominate for decades as America's top-selling brand"--Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
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