The third screen [electronic resource] : marketing to your customers in a world gone mobile / Chuck Martin.
Martin, Chuck, 1949-
2011
HF5415.1265 .M3288 2011eb
Available Online

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Title
The third screen [electronic resource] : marketing to your customers in a world gone mobile / Chuck Martin.
Author
Martin, Chuck, 1949-
ISBN
9781857889079 (electronic book)
9781857885644
Publication Details
Boston : Nicholas Brealey Pub., c2011.
Language
English
Description
1 online resource (xiv, 230 p.)
Call Number
HF5415.1265 .M3288 2011eb
Dewey Decimal Classification
658.8/72
Summary
The television allowed companies to send ads directly to consumers' living rooms, and the computer allowed them to start interacting with their customers. The third screen--the mobile device--changes the game in an even more revolutionary way. Author Chuck Martin explains how in this age of the smartphone and now the tablet era the nature of marketing is changing as well, creating a new system of participatory advertising in which untethered customers and forward-thinking companies must exchange valuable information within the cloud.
Note
Description based on print version record.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Available in Other Form
Third screen.
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Online Access
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All Resources
Mobile is game changing
The rise of the untethered consumer
Smartphones rule
Real time moves to all the time
Customer engagement in a world gone mobile
There's an App for that: the new broadcasting
On location, on location, on location: LBM
The finding: search on steroids
Social goes mobile
The push-pull of mobile
The new laws of (inbound) mobile marketing.

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