The third screen [electronic resource] : marketing to your customers in a world gone mobile / Chuck Martin.
Martin, Chuck, 1949-
2011
HF5415.1265 .M3288 2011eb
Available Online

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Title The third screen [electronic resource] : marketing to your customers in a world gone mobile / Chuck Martin.
Author Martin, Chuck, 1949-
ISBN 9781857889079 (electronic book)
9781857885644
Publication Details Boston : Nicholas Brealey Pub., c2011.
Language English
Description 1 online resource (xiv, 230 p.)
Call Number HF5415.1265 .M3288 2011eb
Dewey Decimal Classification 658.8/72
Summary The television allowed companies to send ads directly to consumers' living rooms, and the computer allowed them to start interacting with their customers. The third screen--the mobile device--changes the game in an even more revolutionary way. Author Chuck Martin explains how in this age of the smartphone and now the tablet era the nature of marketing is changing as well, creating a new system of participatory advertising in which untethered customers and forward-thinking companies must exchange valuable information within the cloud.
Note Description based on print version record.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Available in Other Form Third screen.
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Record Appears in Online Resources > Ebooks
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