Perspectives on promotion and database marketing: the collected works of Robert C Blattberg / editor, Greg M Allenby.
Blattberg, Robert C., 1942-; Allenby, Greg M. (Greg Martin), 1956-
2010
HF5415.126 .B53 2010
Available Online

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Title Perspectives on promotion and database marketing: the collected works of Robert C Blattberg / editor, Greg M Allenby.
Author Blattberg, Robert C., 1942-
ISBN 9789814287050
9814287059
9789814287067 (electronic bk.)
Publication Details Singapore : World Scientific, 2010.
Language English
Description xi, 316 p. : ill.
Call Number HF5415.126 .B53 2010
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Added Author Allenby, Greg M. (Greg Martin), 1956-
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
pt. 1. Early Bob
contributions to econometrics and marketing
pt. 2. Statistical Bob
contributions to statistical analysis in marketing
pt. 3. Promotion Bob
contributions to sales promotions
pt. 4. Big Bob
Contributions that were industry-changing.

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