The interface [electronic resource] : IBM and the transformation of corporate design, 1945-1976 / John Harwood.

9780816678495 (electronic bk.)
9780816674527 (pbk.)
9780816670390

Minneapolis, Minn. : University of Minnesota Press, c2011.

English

1 online resource (278 p.) : ill. (some col.)

HD9696.2.U64 I2547 2011eb

338.7/6004097309045

In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed-a story told in full for the first time in John Harwood's The Interface-remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture. IBM's program assembled a cast of leading figures in American design: Noyes, Charles Eames, Paul Ra.

Description based on print version record.

Includes bibliographical references and index.

Access limited to authorized users.

Quadrant book.

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