The interface [electronic resource] : IBM and the transformation of corporate design, 1945-1976 / John Harwood.
Harwood, John, 1977-
2011
HD9696.2.U64 I2547 2011eb
Available Online

Linked e-resources

Linked Resource Online Access

Details

Title The interface [electronic resource] : IBM and the transformation of corporate design, 1945-1976 / John Harwood.
Author Harwood, John, 1977-
ISBN 9780816678495 (electronic bk.)
9780816674527 (pbk.)
9780816670390
Imprint Minneapolis, Minn. : University of Minnesota Press, c2011.
Language English
Description 1 online resource (278 p.) : ill. (some col.)
Call Number HD9696.2.U64 I2547 2011eb
Dewey Decimal Classification 338.7/6004097309045
Summary In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed-a story told in full for the first time in John Harwood's The Interface-remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture. IBM's program assembled a cast of leading figures in American design: Noyes, Charles Eames, Paul Ra.
Note Description based on print version record.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Series Quadrant book.
Available in Other Form Interface.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Introduction: the interface
Eliot Noyes, Paul Rand, and the beginnings of the IBM design program
The architecture of the computer
IBM architecture : the multinational counterenvironment
Naturalizing the computer : IBM spectacles
Conclusion : virtual paradoxes.

Browse Subjects

Show more subjects...

Statistics

from
to
Export