Anime's media mix : franchising toys and characters in Japan / Marc Steinberg.
2012
HF5415.17 .S74 2012 (Mapit)
Available at General Collection
Items
Details
Title
Anime's media mix : franchising toys and characters in Japan / Marc Steinberg.
Author
ISBN
9780816675494 (alk. paper)
081667549X (alk. paper)
9780816675500 (pbk. : alk. paper)
0816675503 (pbk. : alk. paper)
081667549X (alk. paper)
9780816675500 (pbk. : alk. paper)
0816675503 (pbk. : alk. paper)
Publication Details
Minneapolis : University of Minnesota Press, c2012.
Language
English
Description
xvii, 314 p. : ill. ; 23 cm.
Call Number
HF5415.17 .S74 2012
Dewey Decimal Classification
381/.45791453
Bibliography, etc. Note
Includes bibliographical references and index.
Record Appears in
Table of Contents
Introduction: rethinking convergence in Japan
Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime
Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign
Material communication and the mass media toy
Media mixes and character consumption: Kadokawa books. Media mixes, media transformations
Character, world, consumption.
Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime
Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign
Material communication and the mass media toy
Media mixes and character consumption: Kadokawa books. Media mixes, media transformations
Character, world, consumption.